Press Release from Warner Bros. Pictures:
I AM LEGEND, STARRING WILL SMITH, TO MAKE FIRST-EVER SIMULTANEOUS TRAILER DEBUT ACROSS FOX INTERACTIVE MEDIA SITES
MySpace to Debut New Video Slideshow Tool in Conjunction with the Trailer
At 12:01 AM PDT, the morning of Wednesday, October 24, Warner Bros. Pictures and Village Roadshow Pictures will debut the final theatrical trailer for the forthcoming epic action thriller I Am Legend, marking the first-ever truly simultaneous internet launch of a trailer exclusively across all four Fox Interactive Media sites: MySpace (http://www.myspace.com), IGN (http://www.ign.com), RottenTomatoes (http://www.rottentomatoes.com) and AskMen (http://www.AskMen.com). MySpace will also launch a custom community inspired by the film (http://www.myspace.com/iamlegendmovie) and roll out a new video slideshow tool in conjunction with the trailer. The announcement was made today by Don Buckley, Senior Vice President, Theatrical Marketing and New Media, Warner Bros. Pictures, and Shari Friedman, Vice President of Entertainment Sales for Fox Interactive Media.
“We’re excited to partner with Fox Interactive Media sites to harness the power of the global internet and give internet users all over the world the opportunity to experience this trailer in an immersive, high quality format,†Buckley said.
“Fox Interactive Media and Warner Bros. Pictures are both committed to providing the ultimate video viewing experience to a vast online audience,†said Friedman. “With this partnership, FIM continues to deliver exclusive content to their millions of online users on a variety of sites.â€Â
Robert Neville (Will Smith) is a brilliant scientist, but even he could not contain the terrible virus that was unstoppable, incurable, and man-made. Somehow immune, Neville is now the last human survivor in what is left of New York City and maybe the world. For three years, Neville has faithfully sent out daily radio messages, desperate to find any other survivors who might be out there. But he is not alone. Mutant victims of the plagueâ€â€The Infectedâ€â€lurk in the shadows…watching Neville’s every move…waiting for him to make a fatal mistake. Perhaps mankind’s last, best hope, Neville is driven by only one remaining mission: to find a way to reverse the effects of the virus using his own immune blood. But he knows he is outnumbered…and quickly running out of time.
Warner Bros. Pictures presents, in association with Village Roadshow Pictures, a Weed Road/Overbrook Entertainment Production, I Am Legend, starring two-time Oscar nominee Will Smith (The Pursuit of Happyness, Ali), Alice Braga and Dash Mihok. The film is directed by Francis Lawrence. The screenplay is by Mark Protosevich and Akiva Goldsman, based on the novel by Richard Matheson. Akiva Goldsman, James Lassiter, David Heyman and Neal Moritz are the producers, with Michael Tadross, Erwin Stoff, Dana Goldberg and Bruce Berman serving as executive producers, and Tracy Torme co-producing.
The behind-the-scenes creative team includes director of photography Andrew Lesnie, production designer Naomi Shohan, editor Wayne Wahrman, costume designer Michael Kaplan and composer James Newton Howard.
I Am Legend opens nationwide on Friday, December 14, 2007. The film will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures.
About Fox Interactive Media:
A division of News Corporation (NYSE: NWS, NWS.A), Fox Interactive Media (FIM) is a portfolio of leading social networking, entertainment, sports and information sites that offer a platform and tools for consumers to express themselves, communicate with each other and engage with media. The company’s worldwide network includes such category leaders as MySpace, Photobucket, IGN, FOXSports.com, RottenTomatoes, AskMen, Flektor and more that together comprise one of the largest audiences on the Web.
Trailer link: http://media.movies.ign.com/media/771/771901/vids_1.html
Oh, I’m stoked for this one. It’s peaked my attention because it’s a semi-zombie-ish flick (or so it seems from what I have seen) and it his Will Smith, who is awesome in my opinion and one of the best entertainment actors of our time.
Oh and hey SFC, I don’t know if I directly thanked you, so if I haven’t, I wanted to say thanks for sending me that copy of The Electric Church. I really appreciate it! I didn’t get to pick it up for 3 weeks because I moved right in the same week you sent me the book. But it’s sitting at home on the shelf and in my reading list. Thanks so much!
Very cool! Thanks for the heads up, SciFiChick. I love Will Smith.
SMD – No problem. Hope you enjoy!
Here is the link to the trailer
http://media.movies.ign.com/media/771/771901/vids_1.html
Thanks! I added it above..
This is actually based off of a graphic novel of the same name, only, the movie looks nowhere near as cool as the graphic novel.
i know its based off the graphic novel , its looks like a uptodate version of Omega man.
Actually, as I’ve said before, it’s based on a science fiction book of the same name by Richard Matheson. The Omega Man, The Last Man on Earth, and probably the graphic novel you refer to were all based upon this book as well.