Press Release from Warner Bros. Pictures:
I AM LEGEND, STARRING WILL SMITH, TO MAKE FIRST-EVER SIMULTANEOUS TRAILER DEBUT ACROSS FOX INTERACTIVE MEDIA SITES
MySpace to Debut New Video Slideshow Tool in Conjunction with the Trailer
At 12:01 AM PDT, the morning of Wednesday, October 24, Warner Bros. Pictures and Village Roadshow Pictures will debut the final theatrical trailer for the forthcoming epic action thriller I Am Legend, marking the first-ever truly simultaneous internet launch of a trailer exclusively across all four Fox Interactive Media sites: MySpace (http://www.myspace.com), IGN (http://www.ign.com), RottenTomatoes (http://www.rottentomatoes.com) and AskMen (http://www.AskMen.com). MySpace will also launch a custom community inspired by the film (http://www.myspace.com/iamlegendmovie) and roll out a new video slideshow tool in conjunction with the trailer. The announcement was made today by Don Buckley, Senior Vice President, Theatrical Marketing and New Media, Warner Bros. Pictures, and Shari Friedman, Vice President of Entertainment Sales for Fox Interactive Media.
Ã¢â‚¬Å“WeÃ¢â‚¬â„¢re excited to partner with Fox Interactive Media sites to harness the power of the global internet and give internet users all over the world the opportunity to experience this trailer in an immersive, high quality format,Ã¢â‚¬Â Buckley said.
“Fox Interactive Media and Warner Bros. Pictures are both committed to providing the ultimate video viewing experience to a vast online audience,Ã¢â‚¬Â said Friedman. Ã¢â‚¬Å“With this partnership, FIM continues to deliver exclusive content to their millions of online users on a variety of sites.Ã¢â‚¬Â
Robert Neville (Will Smith) is a brilliant scientist, but even he could not contain the terrible virus that was unstoppable, incurable, and man-made. Somehow immune, Neville is now the last human survivor in what is left of New York City and maybe the world. For three years, Neville has faithfully sent out daily radio messages, desperate to find any other survivors who might be out there. But he is not alone. Mutant victims of the plagueÃ¢â‚¬â€The InfectedÃ¢â‚¬â€lurk in the shadowsÃ¢â‚¬Â¦watching NevilleÃ¢â‚¬â„¢s every moveÃ¢â‚¬Â¦waiting for him to make a fatal mistake. Perhaps mankindÃ¢â‚¬â„¢s last, best hope, Neville is driven by only one remaining mission: to find a way to reverse the effects of the virus using his own immune blood. But he knows he is outnumberedÃ¢â‚¬Â¦and quickly running out of time.
Warner Bros. Pictures presents, in association with Village Roadshow Pictures, a Weed Road/Overbrook Entertainment Production, I Am Legend, starring two-time Oscar nominee Will Smith (The Pursuit of Happyness, Ali), Alice Braga and Dash Mihok. The film is directed by Francis Lawrence. The screenplay is by Mark Protosevich and Akiva Goldsman, based on the novel by Richard Matheson. Akiva Goldsman, James Lassiter, David Heyman and Neal Moritz are the producers, with Michael Tadross, Erwin Stoff, Dana Goldberg and Bruce Berman serving as executive producers, and Tracy Torme co-producing.
The behind-the-scenes creative team includes director of photography Andrew Lesnie, production designer Naomi Shohan, editor Wayne Wahrman, costume designer Michael Kaplan and composer James Newton Howard.
I Am Legend opens nationwide on Friday, December 14, 2007. The film will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures.
About Fox Interactive Media:
A division of News Corporation (NYSE: NWS, NWS.A), Fox Interactive Media (FIM) is a portfolio of leading social networking, entertainment, sports and information sites that offer a platform and tools for consumers to express themselves, communicate with each other and engage with media. The company’s worldwide network includes such category leaders as MySpace, Photobucket, IGN, FOXSports.com, RottenTomatoes, AskMen, Flektor and more that together comprise one of the largest audiences on the Web.
Trailer link: http://media.movies.ign.com/media/771/771901/vids_1.html